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|Session Name:||Keep the Game Yourself: Behind Minecraft's silent success in China|
|Track / Format:||Smartphone & Tablet Games Summit|
There are barely games can reach the summit created by Minecraft, as the best game within user-generated content, though UGC is not a new concept at all. The exciting players also spread their game content in UGC network such as Youku, Baidu Tieba as so on. Now, this Majong game, never officially localized and operated, made an unexpected success in this country. The creator of Joyme, the pioneer of game UGC social business, Chen Yang, will present his team's latest achievement, Joyme's research of Minecraft local users, and look forward to MC's future in China.