Anipop had run a series of marketing activities in 2015, it will be introduce in the speech, "The story of Anipop with 400 million users".
After two rounds of TVC during Chinese New Year and summer, combining with event marketing and horizontal alliance, Anipop now has more than 400 million users in China. This proves that once you make the right marketing strategy and match well with you product, there's yet a large area/market/gap which you can explore in the casual game market.