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|Session Name:||Integrating Home Shopping and AR for True Mass Market Impact: Houzz Case Study|
|Track / Format:||Enterprise|
|Overview:||Since Houzz launched its augmented reality tool, View in My Room 3D, more than two million people have used it when buying products in the Houzz app. People that have interacted with the feature are 11X more likely to make a purchase and spend 3X more time on the app. During this session, learn how Houzz built a powerful AR shopping feature for mass market impact. Houzz Head of Visual Technologies, Sally Huang, will also share what's next for true mass market applications in AR shopping.|