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The Number One Educational Resource for the Game Industry

Session Name: Lessons from 'Duolingo': How to Turn Good Intentions Into Good Numbers
Speaker(s): Karin Tsai
Company Name(s): Duolingo
Track / Format: Production & Team Management

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Overview: Duolingo is the most downloaded and top grossing education app on iOS and Android, with over 300 million users. It's the most popular way to learn a language online. Every day, it makes choices between making a ton of money vs. keeping learning content free, making the app easier to drive up engagement vs. really teaching a language well, gamifying things and making the app more addictive vs. ensuring it's a healthy app for our users to use. In this talk, Karin Tsai will explain how Duolingo not only evolved processes to keep its mission and culture while still continuing to grow and produce great metrics wins, but discovered that it was a good business decision to do so. Attendees will get insights from seven years' worth of A/B tests of surprising findings, product insights, and difficult decisions.

GDC Summer 2020

Karin Tsai


free content

Production & Team Management