You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
    
Session Name: Making Marketing Mistakes
Speaker(s): Victoria Tran
Company Name(s): Innersloth
Track / Format: Business and Marketing
Overview: This fresh GDC talk will feature real-time interaction with the speaker through online chat messaging during its scheduled broadcast.There are so many successful indie game marketing stories. We're all used to hearing about the hits and try to mimic their success... but what about the campaigns that flopped? What about all the things we pretend didn't happen? In this talk full of desolate contests, misspelled tweets, and forgetfulness, we'll will explore how: 1) mistakes will/should happen 2) there is a way to "correctly" fail and 3) the best lessons come from failure. Let's go past the embarrassment, learn how to bounce back, and celebrate failing!

GDC Showcase 2021

Victoria Tran

Innersloth

free content

Business and Marketing

Business & Marketing