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|Session Name:||Independent Games Summit: Don't Be a Copycat: Personalized Marketing for Your Game|
|Speaker(s):||Derek Lieu, Dana Trebella|
|Company Name(s):||Derek Lieu Creative, LLC, Spoke & Wheel Strategy|
|Track / Format:||Independent Games Summit|
|Overview:||How do you decide what your marketing campaign needs? How do you know what components will give you the most bang for your buck? What is the intention behind each marketing asset or idea, and how can you tell if it's aligned with your game? There are endless potential components of a marketing campaign, but not every game needs to or should use them all, especially when working on a budget.nnThis talk, given by a trailer expert and marketing pro, will walk through the various marketing components, the intention behind each of them, and what each marketing asset should accomplish to be successful. Looking at everything from websites, to press kits, and various kinds of trailers we'll explain why you should or shouldn't consider those various elements when planning a marketing campaign.|