| Session Name: | Using Advanced Competitive Analysis to Thrive in a Competitive Market |
| Speaker(s): | Logan Williams |
| Company Name(s): | Indie Wolverine |
| Track / Format: | Business & Marketing |
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| Overview: | With over 10,000 games available on Steam and the next generation of game consoles releasing in 2020, the video game industry is as competitive as ever. This presentation on advanced competitive analysis will teach video game developers how to thrive in a crowded market and how to get the most out of the wealth of data readily available on the internet. This presentation will go over using competitive analysis to identify activities that drive up followers on Steam, estimate earned revenue from these activities, and create a targeted media list for effective outreach. Most importantly, this talk will teach viewers the methodology behind competitive analysis to drive more effective marketing strategies. |
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