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Session Name:

All Roads Lead to Rome: Churn Analysis Applying Methods from Different Domains in 'Naraka: Bladepoint'


Do you have the feeling that it is hard to analyze player churn, even though that is obviously very critical? Do you need helpers when you face with a lot of data and don't really know what to do next? You may find some answers thru this talk. The Speaker, who is from NetEase Thunder Fire UX, shares how to apply methods that are usually used in other domains or businesses into analyzing players' churn. This talk covers propensity score matching, difference in differences, discontinuity regression, and things related to survival analysis.

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  • Game Developers Conference 2022
  • Zixiao Kang
  • Netease
  • free content
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