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The Number One Educational Resource for the Game Industry

Session Name:

Free-to-Play Summit: F2P Indie Acquisition, Retention, Monetization Tactics (ARM)

Overview:

From industry consolidation to privacy changes, surviving in the mobile F2P space seems impossible as an indie studio. In this talk, CK, Alex and Anthony will share acquisition, retention, and monetization (ARM) tactics that enabled Snake.io, Adorable Home and Good Pizza, Great Pizza to grow from 0 to 100 million+ players. Topics covered include increasing organic traffic, retaining via push notifications and playtests, and monetize via ads and live events.

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  • Chun-Kai (CK) Wang
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