| Session Name: | Audio Summit: How Do You Make Casual Games' Players Turn Their Audio On? |
| Speaker(s): | Dominique Devoucoux |
| Company Name(s): | King |
| Track / Format: | Audio Summit |
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| Overview: | Casual games are known for having up to around 50 percent of players who don't play with the audio on. How do you get them to turn it on? What you need to do is give them an excellent reason to do so every time they interact with your game. Dominique Devoucoux, Head of Audio at King, looks at how raising the standards of casual games audio like King has done with the 'Candy Crush Saga' music revamp, can do just that. Discussing how adding and creating fun and high quality audio content in mobile games helps drive the player experience, Dominique touches on recent case studies as well as future activations for 2024. |
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