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|Session Name:||(104) Know Your Players: An In-Depth Look at Player Behavior and Consumer Demographics|
|Speaker(s):||Chris Bateman, Robin Boyar, Yuanzhe (Michael) Cai, Craig Davison, Jefferson Dong, Chris Early, Chaim Gingold, Katherine Isbister, Yasmin Kafai, Nicole Lazzaro, Hans Lee, Robert Nashak, Heidi Perry, Jeff Pobst, Jason Scott, Dallas Snell, Constance Steinkuehler, Mark Terrano, Tony Van, Nick Yee|
|Company Name(s):||International Hobo Ltd, Electronic Arts, Park Associates, Microsoft Game Studios, Eidos, Inc, MS/Windows Gaming, levity lab, NYU's Polytechnic Institute, UCLA Graduate School of Education & Information, XEODesign, EmSense Corporation, Yahoo! Games, PlayFirst, Hidden Path Entertainment, Volition, The Happy Cooperative, University of Wisconsin - Madison, Hidden Path Entertainment, Ubisoft Entertainment, Stanford University|
|Track / Format:||Business and Management|