You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Facebook Developer Day: Driving Installs and Re-Engagement with Open Graph (Presented by Facebook)
Speaker(s) Gareth Morris
Company Name(s) Facebook
Track / Format Game Design
Overview

Open Graph has driven installs for fast-growing mobile games like SongPop and has been a source of significant re-engagement traffic for popular games like Marvel's Avenger's Alliance. In this talk, Gareth Morris, Facebook Partner Engineer for games, shows you techniques and best practices for using Open Graph to acquire new users and keep existing users coming back to your game. Learn how to differentiate your game by creating meaningful custom stories for news feed and Timeline.

GDC Europe 2012

Gareth Morris

Facebook

free content

Game Design

Design


UBM Tech