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Session Name How Industry Leaders Manage Fraud Risk to Create Revenue (Presented by Digital River Inc.)
Speaker(s) Chris Cleary, Michael Halls, Sergey Kot, Stephanie Llamas, Jamy Nigri
Company Name(s) ArenaNet, Digital River Inc., Wargaming.net, SuperData Research, Jagex
Track / Format Monetization
Overview Adding social elements to a game are an effective way to engage the customer by adding complexity and bridging the gap between the in-game and real world experience. However, they also serve as a bridge between the in-game experience and the real world creating an opportunity for individual and organized crime, which can ruin your game experience and economy. In this session, attendees will learn about how social elements and game design can create real world fraud risk and how industry leaders work to balance the trade-offs between fraud risk and engaging customers through adding social elements to a game.

GDC 2014

Chris Cleary

ArenaNet

Michael Halls

Digital River Inc.

Sergey Kot

Wargaming.net

Stephanie Llamas

SuperData Research

Jamy Nigri

Jagex

free content

Monetization

Monetization


UBM Tech