You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name The Great Debate: Monetizing With In-App Purchases, Pay-for-Download or Advertising (Presented by Millennial Media)
Speaker(s) Josh Hartwell, Dejan Mirkovic, Kelly Mullins, Scott Prather, Lewis Rothkopf, Stephen Valenta
Company Name(s) Mobile Deluxe, airG, EA, Playphone, Millennial Media, 8Tracks
Track / Format Monetization
Overview

A quick glance at the app stores reveals that three basic monetization models have emerged for games " charging consumers directly, running ads within the game, and instigating the consumption of virtual goods or other in-app purchases. Each comes with its own set of advantages and challenges, and some developers employ a combination of these methods. In this session, industry experts from across the monetization spectrum will discuss the analyses that led to their decisions, and will offer suggestions to developers who are ready to go big, but aren't yet sure about the best way to generate optimal revenue.

GDC 2014

Josh Hartwell

Mobile Deluxe

Dejan Mirkovic

airG

Kelly Mullins

EA

Scott Prather

Playphone

Lewis Rothkopf

Millennial Media

Stephen Valenta

8Tracks

free content

Monetization

Monetization


UBM Tech