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Session Name Journey to the West: A Chinese Game Localization Primer
Speaker(s) Shaun Newcomer
Company Name(s) Reality Squared Games
Track / Format Localization Summit
Overview From humble beginnings in rural Central China to the bright lights of Shanghai, the past three years have seen explosive growth for China-based Reality Squared Games. Leveraging the talent and know-how of experienced gamers from both East and West, R2Games has quickly risen to the top as a premier localizer and operator of Chinese games in the West. From gameplay to monetization, linguistics to UI/UX, localization of Chinese games presents a myriad of new and exciting challenges. Join us as we share valuable experiences and an "inside view" of Chinese game localization.

GDC 2014

Shaun Newcomer

Reality Squared Games

free content

Localization Summit

Localization / QA


UBM Tech