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Session Name How the Top 50 Succeed with IAP
Speaker(s) Mike Hines
Company Name(s) Amazon
Track / Format Business, Marketing and Management
Overview The top 50 apps are using in-app purchasing in ways that most developers don't. Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. The talk will share this data with you, review different IAP implementations and review how purchasing behavior is distributed over price points and length of use. The talk will also cover what you can do today to implement the successful strategies of the top 50.

GDC Europe 2014

Mike Hines

Amazon

free content

Business, Marketing and Management

Business & Marketing


UBM Tech