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Session Name Don't Fear the Queer: Audiences are Ready!
Speaker(s) Heidi McDonald
Company Name(s) IThrive Games
Track / Format Game Narrative Summit
Overview Award-winning Game Designer Heidi McDonald uses her own published survey data and other demonstrative information to show that the risk associated with using queer content in mainstream game products has changed. Straight audiences are supportive of queer content, and queer audiences are desperate for it. The industry has reached a turning point in terms of customer expectations about queer content. Gender and sexuality diversity not only makes a game more like the real world, where there are entire spectrums of gender and sexuality, but it's good business because it expands your customer base.

GDC 2016

Heidi McDonald

IThrive Games

free content

Game Narrative Summit

Game Narrative


UBM Tech