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Session Name The Successful Paradox of Combining Business Strategy with Nonconforming Game Development
Speaker(s) Fredrik Wester
Company Name(s) Paradox Interactive
Track / Format Business, Marketing & Management
Overview Paradox Interactive CEO Fredrik Wester will demonstrate how the developer/publisher selects, nurtures and launches its games -- which includes internally-developed hits like the Europa Universalis and Crusader Kings series, as well as externally-developed games like Obsidian Entertainment's Pillars of Eternity and the million+ selling Cities: Skylines from Colossal Order.
Fred will highlight the company's step-by-step, hands-on approach to development and publishing, to offer insight into how a range of management strategies can be applied in the games industry. He will showcase how Paradox Interactive uses Value Proposition, Blue Ocean Strategy and Business Model thinking integrated with game-design planning, and how this thinking has led to a new strategic view in what Paradox generally calls "games as a platform."

GDC 2016

Fredrik Wester

Paradox Interactive

free content

Business, Marketing & Management

Business & Marketing


UBM Tech