|Session Name||Everyone Can Do PR - The 5 Pillars & Pitfalls of Indie Games PR|
|Company Name(s)||ICO Partners|
|Track / Format||Business, Marketing & Management|
In today's crowded games market that sees hundreds of game releases each month, getting overlooked is one of the biggest threats for indie games.
This session covers the 5 PR pillars indie studios doing their own PR should prioritize in order to get heard by press, youtubers and streamers. This 5 key areas are backed up with practical examples and by showing data such as effects of PR stunts on media coverage and sales.
The talk also covers 5 typical pitfalls in indie games PR and 5 future trends that will shape how to do PR as a small game studio in the future.