You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Paint-by-Gender: How to Add Pink Gameplay to Your 'Blue' Title (and Still Keep All the Boys Happy)
Speaker(s): Jennifer Canada
Company Name(s): Insomniac Games
Track / Format: Game Design

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: As the gaming market expands, it is more important than ever to design games that appeal to both genders. This session focuses on clear and straightforward ways in which game developers can attract greater numbers of female players through female-friendly gameplay design - without alienating the game's male audience. Gameplay design strategies are derived from contemporary research and are illustrated in the presentation using comparisons to popular video games that are successful with both genders.

GDC 2010

Jennifer Canada

Insomniac Games

free content

Game Design