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|Session Name:||Branded Apps in the App Store Games|
|Speaker(s):||Ayham Gorani, Nico Lumma, Mehrdad Piroozram, Michael Schade, Torsten Zarges|
|Company Name(s):||Widgetlabs, Scholz & Friends Group, iSteps, FISHLABS Entertainment GmbH, kress|
|Track / Format:||Business & Management|
|Overview:||This panel will discuss the view of corporates who are using branded apps to target and interact with consumers. In particular, the role of games as a tool for lead generation and branding / product marketing. What is the strategic focus of large enterprises within this channel? What kind of games will be offered by corporates in popular app stores in the near future?|