This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Casual Is the New Hardcore|
|Company Name(s):||ZeniMax Online Studios|
|Track / Format:||Business & Management|
|Overview:||Terms like hardcore and casual are thrown around daily by online game developers, their marketing departments, and their customers. But what do these words actually mean? In this presentation, well take a look at what hardcore vs. casual games have meant historically, as well as where they are in todays online/social gaming world.|