You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Smart Globalization Techniques for Maximizing the Cultural Appeal of Game Content
Speaker(s): Kate Edwards
Company Name(s): Englobe
Track / Format: Global Game Development/Outsourcing
Overview: While localization has always been a necessity with game publishing to increase cross-cultural compatibility, more advanced techniques of globalization and even culturalization have often been overlooked as a way for companies to increase their games appeal as well as their local market compatibility. Unlike localization (which is usually perceived as a development afterthought), culturalization is a broader plan for game design and development and globalization is a more holistic approach to game distribution that accounts for locale-specific concerns. Given todays dynamic online game worlds and rapidly growing global exposure, this lecture presents clear strategies for designing content for multicultural audiences and for carefully navigating local expectations in order to maximize the games appeal and thus revenue-generating ability.

GDC China 2010

Kate Edwards


free content

Global Game Development/Outsourcing