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|Session Name:||Zoo World 2 Postmortem: Sequeling a Facebook Classic|
|Track / Format:||Production|
Did you know free users get access to 30% of content from the last 2 years?
In this postmortem lecture, Steve Cartwright, Senior Director of Design of RockYou, will uncover how their team turned a dated Facebook classic into an updated hit. He will share how they migrated players from the older Zoo World to the new, Zoo World 2 that launched in June 2011, while building a new base at the same time.