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Session Name: The Science and Art of Game Management: How Analytics Make Happy Players
Speaker(s): Catherine Silvestre, Hidde Tonegawa
Company Name(s): ngmoco:), ngmoco:)
Track / Format: Smartphone and Tablet Games Summit

Game development has always been considered a creative "right-brained" industry. Still, "left-brained" data tracking and analysis has increasingly crept into our lives, particularly when running an online social game. In this talk, Hidde "left-brained" Tonegawa and Catherine "right-brained" Silvestre discuss the intersection of data and creativity, and how the combination fuels player delight at ngmoco:). Specific topics include:
- Mission critical stats no game can live without
- How to creatively leverage player data to improve engagement

GDC Online 2011

Catherine Silvestre


Hidde Tonegawa


free content

Smartphone and Tablet Games Summit

Smartphone / Tablet Games