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|Session Name:||Latin America Case Studies & Market Overview|
|Company Name(s):||Gala-Net Brazil|
|Track / Format:||Business & Marketing|
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|Overview:||The lecture will focus on a broad market overview from an economic and cultural standpoint and key information anyone should know who is thinking about doing business in the Latin America territories. Jay Heo, Director of Gala-Net will discuss Flyff, a Spanish language game launched in Latin America and its success as sales and user numbers continue to grow. He will review their marketing strategies, payment gateways and different online game culture in Latin America so that new publishers can easily access and monetize their games in this market.|