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The Number One Educational Resource for the Game Industry

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Session Name: Designing a Technology Strategy for a Large Publisher
Speaker(s): Julien Merceron
Company Name(s):
Track / Format: Business & Marketing

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Overview: Many platforms, many genre of games, many diverging Team structures or project life cycles... Because of that, almost all Publishers are different: different needs, different intensions, different strength & weaknesses... And - on the technology side - you have to approach them differently to create a technology strategy that is relevant for them, and actionable. So there is no one-size-fits-all in our Industry, and as a CTO your work - and strategy - might very well defer depending on what Publisher you're working with. Being at Square Enix now - and having worked at Ubisoft and Eidos before - Julien will compare the technology development strategies of different Companies, and discuss how such kind of strategy influences the product development of the Company. Then Julien will open up the discussion toward the developing trends to face the future mobile games and web games, and anything to pay attention to form the technology and product development.

GDC China 2011

Julien Merceron

free content

Business & Marketing

Business & Marketing