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Monetizing Social Games: DeNA's Secrets for Success


Successful games follow a pattern. It's not enough to have agile leaders who are aware of industry and user trends. Rather, developers must approach game creation from both a developer's and service provider's perspective. Each of DeNA's most popular social games on its Mobage platform generates monthly sales of over 130 million US dollars, and Mobage itself boasts an average revenue per user over ten times greater than that of Zynga's. In this session, we will provide you with a behind-the-scenes peek into the development and operation of our most profitable titles as well as insider tips on how you can make social games successful as "services".

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  • GDC China 2011
  • Kenji Kobayashi
  • DeNA Co., Ltd.
  • free content
  • Monetization
  • Monetization