Producing content can be challenging, even on a small scale project. Managing production of over 500 cars and 26 unique tracks in less than 2 years, while working with studios across 4 countries, is a downright scary and daunting task. How did Turn 10 Studio manage this complexity for "Forza Motorsport 4" without getting buried in the overwhelming day-to-day details? This presentation covers the content production challenges encountered on a large-scale AAA title and how Turn 10 used new processes and technology to manage, schedule and scope our project to nail our ship date.