You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Hit Reset: Release is Day One of Development Cycle
Speaker(s): Ben Liu
Company Name(s): Pocket Gems
Track / Format: Smartphone and Tablet Games Summit

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content


Creating a successful mobile game doesn't just happen in the months before launch. What happens post launch is just as important. The mobile platform presents its own set of unique challenges and opportunities so release day is merely the first step in building a successful long-lasting hit. Learn from Pocket Gems' experience managing Tap Zoo and Tap Pet Hotel which have spent over 52 weeks collectively in Apple's top 10 grossing app chart

In this session we will examine how to develop a live game on mobile so it last for months and years- consistently improving engagement, retention and monetization.

GDC 2012

Ben Liu

Pocket Gems

free content

Smartphone and Tablet Games Summit

Smartphone / Tablet Games