|Session Name||Success Through Not Doing What Everyone Tells You To Do|
|Speaker(s)||Simon Flesser, Magnus Gardeback|
|Company Name(s)||Simogo, Simogo|
|Track / Format||Smartphone and Tablet Games Summit|
Trust your gut feeling! In this session we'll use Beat Sneak Bandit as a case study on how we design, produce and market our games in contrast to current trends and opinions from men in ties.