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|Session Name:||Separating Signal from Noise: Leveraging Creative Analytics for Game Design|
|Speaker(s):||Christian Godorr, Stefanie Hels|
|Company Name(s):||Bigpoint, Bigpoint|
|Track / Format:||Design|
|Overview:||Today, Daily Active Users (DAU), Monthly Active Users (MAU), and Lifetime Value (LTV) have become cliched buzzwords in the gaming industry. Free-to-Play analytics, however, require a keen understanding of diverse metrics and methodologies to empower game designers with practical, timely insight. Join Bigpoint's director of analytics, Stefanie Hels, and creative director, Christian Godorr, as they illuminate how to leverage methods of analytical creativity with game design, to extend the potential of a project's lifetime and user engagement. Explore multiple, mixed approaches, and learn to separate signal from noise with a plethora of data types.|