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|Session Name:||The Lessons I Learned from Making FarmVille and CityVille|
|Track / Format:||Design|
|Overview:||The evolution that occurred in social games between the 18 months from the launch of FarmVille and CityVille represented a new "generation" of social games. In many cases, a traditional game would still be in development over that period of time. Hear Mark Skaggs, SVP of Games at Zynga, and creator of FarmVille and CityVille describe his top lessons learned from creating break out social games. Learn about Mark's new mindset on creating games today, how to tackle the challenge of making data-driven decisions, things that went wrong over various projects and what the "next generation" of games will bring.|