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|Session Name:||The Challenges (and Promise!) of Multiplatform Production|
|Company Name(s):||Unity Technologies|
|Track / Format:||Production|
|Overview:||Multiplatform games, where players can start a game on mobile device and seamlessly pick it up later on a PC, are beginning to gain traction. Though multiplatform development is fraught with technical, design, and publishing challenges, all of which increase development costs, huge payoffs exist via increased potential for distribution and engagement. This session will review current trends in multiplatform development including challenges, upsides, general business strategy, and a brief forecast for the future.|