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|Session Name:||FarmVille's Golden Goose|
|Speaker(s):||Abhinav Agrawal, Mike Perry|
|Company Name(s):||Zynga, Zynga|
|Track / Format:||Production|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||FarmVille is remarkable in that a 3-year old Facebook game still reigns in the Top 10 list. Abhinav Agrawal and Mike Perry, Lead Product Manager and Executive Producer, describe how a strategy of quarterly expansions sustains and evolves the game, engages players, and supports a thriving business.|