| Session Name: | Greetings, Troubleshooter: Living in a Gameful World |
| Speaker(s): | Sebastian Deterding |
| Company Name(s): | Hans Bredow Institute for Media Research, Hamburg University |
| Track / Format: | Gamification Day |
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| Overview: | Today, we live in an algorithm-shaped, "robot-readable" world, a "code/space" where more and more of our everyday actions are tracked, stored, processed, decided upon and performed by computers on the other side of the interaction - from regulating traffic speed to alarming the nurse next door, from high-speed trading to withdrawing cash at your local ATM. So if these systems are already pervasive: Why not design them to actively steer society to the better? What sounds like the spooky premise of a 1950's sci-fi novel (or a satirical 1980's sci-fi RPG) has become a real-life experiment - pursued by people pushing the notion of "gamification". Hence, the simple question this talk asks is: Well, what does happen if we make rules, let computers execute them, and then put some humans inside? |
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