This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Getting Personal: Inside the Design of a Real-World Consumer Gamification Project|
|Track / Format:||Gamification Day|
|Overview:||This session will examine the ins and outs of gamification. Bunchball founder and CPO Rajat Paharia will discuss how to create meaningful challenges and rewards based on business goals and how to best utilize game mechanics for specific needs. What goes into creating a gamification platform? What challenges should you be prepared for and how can you prevent or overcome them? Based on real-world case studies (e.g. Bunchball's work with Wall Street Survivor), this session will focus on the process of implementing consumer gamification - from actual design to business goals - and how to tackle it.|