You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Getting Personal: Inside the Design of a Real-World Consumer Gamification Project

Overview:

This session will examine the ins and outs of gamification. Bunchball founder and CPO Rajat Paharia will discuss how to create meaningful challenges and rewards based on business goals and how to best utilize game mechanics for specific needs. What goes into creating a gamification platform? What challenges should you be prepared for and how can you prevent or overcome them? Based on real-world case studies (e.g. Bunchball's work with Wall Street Survivor), this session will focus on the process of implementing consumer gamification - from actual design to business goals - and how to tackle it.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Online 2012
  • Gary Chavez
  • Bunchball
  • free content
  • Gamification Day
  • Other