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|Session Name:||Privacy by [Game] Design: Understanding Privacy Requirements and Building Them into Games from the "Start"|
|Speaker(s):||Kelly Conway, Dona Fraser, Phil Lee, Izzy Neis, Amy Pritchard|
|Company Name(s):||Trion Worlds, ESRB Privacy Certified, Field Fisher Waterhouse LLP, Metaverse Mod Squad, Inc., Metaverse Mod Squad, Inc.|
|Track / Format:||Advocacy|
|Overview:||As technological advances allow developers to offer ever more personalized gameplay experiences, the need to respect and protect user privacy grows too. This is especially true given the increasing amount of attention being paid by regulators to how companies treat user privacy in terms of informing them about what information is collected, how it is used, and with whom it is shared. Privacy experts and game developers discuss some of the unique ways that games should be mindful of user privacy, and how taking a "privacy-first" approach to game design at the outset of a project avoids privacy-related issues later on. This includes how to navigate the challenging world of child-directed products and compliance with the Federal Trade Commission's amended rule overseeing the Children's Online Privacy Protection Act (COPPA).|