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|Session Name:||Global Ratings: A Unified Effort to Address the Global Needs of a Digital Marketplace|
|Speaker(s):||Aaron Kornblum, Simon Little, Patricia Vance, Rafael Vilela|
|Company Name(s):||Microsoft, PEGI S.A., Entertainment Software Rating Board (ESRB), Ministry of Justice of Brazil|
|Track / Format:||Advocacy|
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|Overview:||Today's developer has the ability to distribute their games across the globe, but doing so often involves conforming to various content standards and obtaining ratings for each of the territories where they plan to make their game available. ESRB and PEGI are leading an international effort to establish a unified game rating body that streamlines the process of getting games rated for many countries, all at once. Join participants of this fledgling program in a discussion of how the system will work, its key benefits, and how it is positioned to become the future of game ratings.|