Session Name: | A New (and Way Better) Model for Licensed Games |
Speaker(s): | Daniel Morris |
Company Name(s): | DeNA Americas & Europe |
Track / Format: | Production |
Did you know free users get access to 30% of content from the last 2 years?
Overview: | In the bad old days of licensed games, an entertainment giant simply licensed an IP and then waited to make approvals. But live-service mobile games have created the opportunity - indeed, the necessity - for licensors to become full-fledged, always-on creative collaborators with developers. Learn how Disney, Hasbro, and the National Football League work with DeNA week-in and week-out in an intensive process, which results in a flow of consequential content into games. It's a radical approach that is more meaningful for licensors, more beneficial for developers, and much more delightful for gamers. |