This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Measuring and Optimizing Games with Google Mobile App Analytics (Presented by Google)|
|Track / Format:||Monetization|
|Overview:||Since its release in 2012, game developers have been successfully leveraging the Google Mobile App Analytics SDKs and reporting to measure and improve monetization efforts in their Android and iOS games. Learn more about today's top strategies and best practices for measuring and optimizing user engagement and outcomes in native apps using Google Mobile App Analytics and get a glimpse into the future of the Universal Analytics platform.|