|BBC, Cross-Media and Video Games
|BBC Worldwide, Digital Entertainment & Games
|Track / Format:
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|For big media companies with worldwide television and film distribution, what are the opportunities and challenges they face in developing truly global digital and games strategies around their content? Robert Nashak, EVP of BBC Worldwide Digital Entertainment & Games, will address BBC's global strategy for game development based on TV properties, including specific case studies for BBC brands such as Top Gear.