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|Session Name:||Russian Mobile Game Market: Not Easy but Worth It|
|Track / Format:||Smartphone & Tablet Games Summit|
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|Overview:||Russian iOS and Android app markets are currently among the most lucrative. Although one rarely hears it discussed publicly, almost every analytical report on market growth rates features Russia. More and more businesses are testing the waters of the Russian market, but not many people from outside Russia have a clear idea of its opportunities. The main problem is simply that Russian mobile game markets don't receive the attention they deserve. While aware of the significant efforts market entry requires, few believe in commensurate returns. Ms. Lebedeva will talk about the market volume, common pitfalls and how to avoid them.|