Session Name: | Games and Broadcasters: Destination Tablet? |
Speaker(s): | Jon Howard |
Company Name(s): | BBC |
Track / Format: | Smartphone & Tablet Games Summit |
Overview: | More and more, the television has become the second screen in households. Families are having individual experiences with their primary devices (mobiles & tablets) while 'watching' television. What does this mean for broadcasters? How do we leverage the user's behaviours and leanings towards interactive content to provide high quality storytelling? How do we deliver this 'on the go'? BBC Children has been at the forefront of providing TV branded games in the desktop and mobile space. This session will look at our strategy, the areas we are investigating and how we aim to make games that are amazing experiences for our audiences. |