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|Session Name:||Getting Past Pay to Win|
|Company Name(s):||Ubisoft Blue Byte|
|Track / Format:||Design|
|Overview:||The pay to win problem always comes up when players, or even developers, talk about the free-to-play business model. However, the pay to win scenario doesn't play a role in popular f2p games. Why is this? Is it that pay to win doesn't exist in those games and that's why they are successful? Or is the pay to win problem exaggerated? This talk will solve the mystery about pay to win in free-to-play games and will establish simple rules to follow to completely circumvent this problem. It will also cover monetization methods which are accepted by the users without being too aggressive or pay to win.|