This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Marketing and Monetization for Mobile Indies: Lessons from the Trenches|
|Company Name(s):||Execution Labs|
|Track / Format:||Smartphone & Tablet Games|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Getting useful marketing and monetization data is incredibly difficult for indie devs these days. Most mobile developers and publishers guard game data with their lives, because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams inside gaming incubator and accelerator Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on iOS and Google Play.|