|Marketing and Monetization for Mobile Indies: Lessons from the Trenches
|Track / Format:
|Smartphone & Tablet Games
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|Getting useful marketing and monetization data is incredibly difficult for indie devs these days. Most mobile developers and publishers guard game data with their lives, because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams inside gaming incubator and accelerator Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on iOS and Google Play.