You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Generating Value Beyond the Game: What Opportunities Are You Missing? (Presented by Digital River Inc.)
Speaker(s): David Eddings, Mike Horn, Patrick O'Brien
Company Name(s): Gearbox Software, Rvkvs, EA
Track / Format: Monetization

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: A moderated panel of industry experts will discuss how theyre creating merchandising, collectors editions and licensing programs to further engage consumers with their brands both pre- and post-launch. Learn how each of these tactics can result in immediate and incremental revenue opportunities and why some believe they also extend game interest and life. This session will provide next-step solutions whether you have an established or a new brand. See how others have optimized these programs to produce material results.

GDC 2014

David Eddings

Gearbox Software

Mike Horn


Patrick O'Brien


free content