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|Session Name:||Why Players Don't Spend In-Game and How to Change This (Presented by deltaDNA)|
|Speaker(s):||Mark Robinson, Chris Wright|
|Company Name(s):||deltaDNA, deltaDNA|
|Track / Format:||Monetization|
|Overview:||This session goes beyond the reliance on metrics to look at how behavioral analytics can help improve build relationships with your players and drive monetization. Case study data explores why more players do not convert to payers in-game. It considers different playing behaviors across the game lifecycle including who you are acquiring, the first 60 seconds, first time to payment and re-engagement. Discover how to unlock the Threshold of Engagement using analytics and targeting techniques & technology to build long-term engagement and monetization.|