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|Session Name:||Conquering New Frontiers: Angry Birds and Their EPIC Adventure|
|Speaker(s):||Miika Tams, Christian Kluckner|
|Company Name(s):||Rovio, Chimera Entertainment|
|Track / Format:||Design|
|Overview:||With one of the biggest mobile IPs of all time under their belts, Rovio set out to advance their brand even further: Angry Birds Epic, a tactical role-playing game was born. How did they meet the challenge of transferring a brand known to everyone for its simple slingshot mechanic to a totally different genre, and how has it been received by the crowd? Chris and Miika will tell the story of how Angry Birds Epic came into existence, from the original concept pitched to Rovio by Chimera Entertainment, to the release of the game in June 2014. A renowned brand as big as Angry Birds needs a lot of care put into every game developed in its wake, from the humorous touch to the child-friendly visuals -- while simultaneously conquering the role-playing genre and tapping into new target groups with a gameplay as simple and yet complex as Epic turned out to be.|