GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Mobile Conversion Is Broken: How to Fix It with Smart Mobile Design|
|Track / Format:||ADC|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||In 2013, mobile shopping traffic and sales set unprecedented records. On Cyber Monday, 1/3 of online traffic came from smartphones and tablets. However, analytics companies report conversion rates are only 3% on tablets, and less than 1% on smartphones. This gap between mobile traffic and conversion leaves developers and UX designers with the daunting challenge of more effectively designing for a multi-device world. After conducting thousands of mobile user tests on e-commerce sites, we have uncovered the real problem is not smartphones themselves, but the designs of mobile shopping sites, which often discourage consumers from buying and can actually drive them away. In this presentation, Mike Mace will reveal these mobile design issues, and provide attendees with useful tips and real-world case studies on how to do mobile commerce right.|